I’m preparing a business plan for Rainbird Photography, which will offer photography services tailored to tourism and destination marketing. I’m seeking: Data or case studies on how photography and visual content are used in regional and national tourism promotion Information on opportunities for freelance photographers to contribute to tourism storytelling Spending trends, engagement metrics, or other insights related to visual campaigns in tourism marketing Any public reports or research that validate demand for tourism-related photography services I’ve reviewed Tourism NZ’s public reports but would appreciate more detailed or targeted data if available.

...a lack of insight into how visual content, especially photography, is utilized and valued in tourism promotion.

...helping creative businesses understand opportunities in tourism marketing and better tailor their services to industry needs.