I’m preparing a business plan for a photography venture offering services to small businesses and the tourism sector. I'm seeking: Data on the use of freelance creative services (e.g. photographers) by NZ small businesses Tourism marketing spend — especially on visual content or destination campaigns Insights into SME outsourcing behaviour for marketing or creative services Any data on demand for photography or digital media services in commercial or tourism contexts I’ve searched MBIE publications and the tourism dashboard, but haven’t found anything that addresses freelance or content-specific demand clearly.

...a lack of visibility into how small NZ businesses and the tourism sector use freelance creative services like photography.

...enabling creative service providers to understand potential demand, price their work realistically, and target sectors with demonstrated need — especially during early business planning.