I’m seeking data to support a business plan for a new fine art photography venture (Rainbird Photography). I’m specifically looking for: Insights into buying behaviour for photographic and visual art in NZ — including trends, price points, preferred sales channels (e.g. online, galleries, markets) Audience segmentation data — who purchases art, how often, and what motivates them Photographer/visual artist income levels, employment models, and common challenges to sustainability Any reports, surveys, or findings related to the creative sector that may support business planning for emerging artists I’ve read Creative NZ’s published snapshots and reports but would appreciate more detailed or updated data if available.

...creative business owners being unable to access detailed, NZ-specific data about audience demand, pricing expectations, and income benchmarks in the visual arts sector.

...helping new creative entrepreneurs make evidence-based decisions around market fit, pricing, and sustainability — essential for funding applications and long-term viability.