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Value proposition assessment tool

The Value Proposition Assessment tool helps data practitioners articulate the value of good data management practices. We provide an introduction to the tool and a link to more detailed guidance. 

The Value Proposition Assessment Tool – a detailed paper

The value of value propositions

Data management practices aren't often well understood by anyone other than highly capable data practitioners. Unfortunately, these data practitioners can also struggle to explain the value of good data management for business or from a strategic perspective.

As a result, funders and decision-makers could fail to see the importance, and data initiatives could fail to receive adequate support, prioritisation, or resource. However, if linked to important business imperatives, data management initiatives stand a much better chance of delivering value to the organisation.

The tool

The Value Proposition Assessment tool (VPAt) was designed to help address this problem.

It does so by helping:

  • stakeholders identify important business imperatives (what they are trying to achieve)
  • qualify the value of data domains against the identified business imperatives (how each helps stakeholders achieve what they want to achieve)
  • create value propositions that articulate the value that data initiatives bring to identified business imperatives, in language that stakeholders understand.

Within the tool, we use the term “Data domain” to refer to five possible data-centric domains:

  • Data strategy
  • Data architecture
  • Data governance
  • Data operations
  • Data quality.

For instance, as a data practitioner you might want to improve standards for data quality. You understand the value and the need, but you have trouble convincing your senior leadership to prioritise work to achieve this. After running the VPAt, you identify “cost reduction” as an important business imperative and are then able to generate a value statement associated with the data quality domain:

“My senior leadership should support work to improve data quality standards, because it will reduce cost by minimising data maintenance.”

Detailed Guidance

The following paper includes a description of the tool and how it can be put into practice.

It presents the steps for generating value statements for five data domains and provides examples of statements for a selection of common business imperatives. It also describes how the VPAt can improve data maturity assessments and contribute positively to organisational operating models, increasing the chance of successful data outcomes.

The Value Proposition Assessment Tool – a detailed paper

Contact us

If you’d like more information, have a question, or want to provide feedback, email

Content last reviewed 16 July 2021.