This style guide helps us keep the voice, tone, and messaging consistent across data.govt.nz. It specifies both general and specific rules and instructions for grammar, punctuation, and formatting.
The style guide is a living document and we’ll update it whenever testing and feedback tell us there’s a better way to present the content on data.govt.nz.
This guide is based on the content strategies, content designs, and style guides offered by digital.govt.nz and gov.uk.
Digital.govt.nz's content design guidance
Govt.uk's style guide
Please also refer to our content strategy, which has more on our tone and personality.
Content strategy for data.govt.nz
If you’d like more information, have a question, or want to provide feedback, email datalead@stats.govt.nz.
Content last reviewed 21 October 2020.