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Content lifecycle

All of our content passes through various stages during its lifecycle, from planning to retirement and back again. We actively manage each of these stages to make sure that our content always performs to the best of its ability - or retires when it is no longer valuable. 

Content types

The following table illustrates our current content types, their description, target audience, purpose, and default review period.

Blog post – News.   News, status updates, etc.   Share data-related information about current and past initiatives.   None.
Blog post – issues, topical, or opinion piece.   Informal and/or topical and/or question posing content.   Start a conversation about future initiative or work.   None.
Home page.   User request for a dataset, user generated but moderated.   Shows a sample of what is available in the site to users that visit the URL directly.   6 months.
Guidance page.   A page that shares knowledge and helps users learn something.   Improve wider awareness of data, data stewardship capabilities, and open data listing.   12 months.
Showcase.   Home page of Content is dynamically pulled from elsewhere in site.   Share lessons learned, gain trust of public and leadership. Remove barriers to good data stewardship.   12 months.
Dataset request page.   Case studies – data stewardship and open data reuse.   Broker an OIA request to an organisation to make data available if possible.  

Continually managed.

Dataset page.   Lists the metadata of a dataset and links to the dataset itself.   Increase the findability, accessibility, and reuse of public data.   Managed by publishers.
General content.   Catch-all content type not otherwise described below.   Used for any non-guidance information, such info about the data strategy, GCDS, contact us.   12 months.
Content Type   Description   Purpose/goal   Default review period

Stages in the content lifecycle

The content lifecycle, explained in full in the content below.

Figure 1.

As seen in figure 1, the stages of our content lifecycle include:

  • Research
  • Write
  • Expert review
  • Upload
  • Peer review
  • Publish
  • Content review
  • Keep, update, or retire.

The lifecycle in detail

Content is researched, written, and shown (if applicable) to the relevant subject matter experts for approval. Following any required edits and approval, the content editor uploads it and ensures that at least one other person reviews it.

Following peer review and edits, an appropriate manager approves it for publishing and the content editor publishes it.

We regularly review all content. The review period is based on the 'content type' and likelihood of predictable change section of this document, as described in the ‘content type’ section and content review checklist. Based on the review, we determine whether content can be left as is, needs to be updated, or should be archived. 

Contact us

If you’d like more information, have a question, or want to provide feedback, email

Content last reviewed 20 August 2020.