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Our content strategy

This content strategy defines how we’ll create and sustain good web content for, to ensure each piece of content adds value. This strategy doesn’t include the data catalogue on

About the content strategy

The content strategy is a living document and we’ll update it whenever testing and feedback tell us there’s a better way to develop and design the content on

This guide is based on the content strategies, content designs, and style guides offered by, and's content design guidance's style guide

Please also refer to our style guide, which has more on our punctuation, grammar, and language guidelines.

Style guide for

Content strategy contents

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If you’d like more information, have a question, or want to provide feedback, email

Content last reviewed 20 August 2020.

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