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Our content strategy

This content strategy defines how we’ll create and sustain good web content for data.govt.nz, to ensure each piece of content adds value. This strategy doesn’t include the data catalogue on data.govt.nz.

About the content strategy

The content strategy is a living document and we’ll update it whenever testing and feedback tell us there’s a better way to develop and design the content on data.govt.nz.

This guide is based on the content strategies, content designs, and style guides offered by digital.govt.nz, and gov.uk.

Digital.govt.nz's content design guidance
Gov.uk's style guide

Please also refer to our style guide, which has more on our punctuation, grammar, and language guidelines.

Style guide for data.govt.nz

Content strategy contents

Contact us

If you’d like more information, have a question, or want to provide feedback, email datalead@stats.govt.nz.

Content last reviewed 20 August 2020.

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